![]() Now, more of those partnerships, like yours, have a lifestyle aspect to them as well. Back then, pretty much every brand would give an athlete a signature performance shoe and that would be it. I think we’ll be able to create new shoes, new cleats and get some new swagger going.Īthlete-brand partnerships have changed a lot since Reebok was last in the NFL. I want to inspire the younger generation to rock with Reebok, and it feels good to be the only guy in the NFL who’s doing that as of now. In a way, but I also think I’m making my own path with what I can do both on and off the field. “I want to inspire the younger generation to rock with Reebok, and it feels good to be the only guy in the NFL who’s doing that as of now.”ĭo you feel like you’ve been passed the torch and are carrying the legacy guys like Shaq, AI and Peyton helped establish at the brand? I’ve got a lot of love for the Classic Leather as well, it’s nice and clean. ![]() Shoe-wise, it was mostly Iversons for me: the Question and the Answer IV, specifically. Were you rocking Reebok pretty heavily at the time? You’re from Georgia, so I’d have to assume you had that Falcons Michael Vick jersey.ĭefinitely had a Vick jersey, and a few other Falcons jerseys. Outside of football, AI and Shaq just had so much influence and impact on sport culture and pop culture too. It’s really a full-circle moment: my family and I would watch games and see those jerseys, and now I’m representing that brand. Reebok was the official jersey sponsor of the NFL when I was growing up as well so I’ve got fond memories of that too. Me being a quarterback, I’ve always really admired Peyton Manning, of course. What was your history with the brand before you signed on? Did you draw any inspiration from some of those athletes you mentioned earlier? I saw how dedicated they were in wanting to be great, and it was inspiring, so I signed on. We started talking organically, then they put together an official presentation for me. ![]() I didn’t sign any athletic brand endorsement deal during my rookie season, but Reebok and I had mutual interest because we both take risks and do things our own way. I felt like that was what everyone else was doing, and I wanted to take my own path. Most guys will sign with Nike, adidas or Jordan Brand coming out of college, but when I declared for the draft I decided I didn’t want to. Reebok has so much history across so many sports, and they’ve had so many amazing athletes on their roster in the past - Peyton Manning, Emmett Smith, Allen Iverson, Shaq - so it’s truly an honor to be in this position as the frontrunner of their reintroduction to team sports. How are you feeling? Being the face of Reebok’s return to the gridiron is a pretty big deal. If there’s one thing that can be said about the Georgia native and Ohio State alum, it’s that he’s never afraid to lead the charge - no matter if it’s with the Bears (who open their season against the division-rival Green Bay Packers on September 10) or as the newly-minted face of Reebok team sports. “I wanted to take my own path … I saw how dedicated in wanting to be great, and it was inspiring, so I signed on,” Fields said. Now, Fields is set to reintroduce the brand to the gridiron and spearhead their reintroduction to the world of team sports as well. More recently, Reebok was represented by JJ Watt, but following Watt’s retirement after the 2022 season they had no NFL presence. You’d also be remiss to forget about the office linebacker, Terry Tate. Reebok has a rich history in team sports, of course, especially football: they produced the NFL’s on-field and jerseys from 2001 to 2001 and had athletes like Emmitt Smith and Peyton Manning on their roster. ![]() This combination of quiet confidence and vast potential has Bears fans excited for the 2023-24 campaign, and also resonated with Reebok - so much so that they’ve tapped Fields to lead their return to team sports. However, Fields, reached via videoconference from Bears training camp in July displayed a preternaturally calm and confident demeanor that belied the fact he’s only 24 years old. He’s expected to continue his development as a passer (he only threw for more than 190 yards twice last year, and has yet to crack the 300-yard mark as a professional) and help the Bears improve on their 3-14 record last season. The Bears front office and Windy City fans alike have high expectations of Fields. ![]()
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